Full Capacity Marketing, Inc.

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The Brand Amplifier
for Workforce &
Education Professionals

Workforce and education programs need to build their marketing and outreach capacity to garner recognition and funding, keep jobseeker, adult learner and student enrollments full and engage employers and partners within their unique markets. However, traditional marketing classes are geared often toward for-profit companies which then lack the much-needed context for workforce and education professionals.

TAWB has tapped our marketing partner and 20+ year expert in our system, Full Capacity Marketing, to develop a course that is tailored to address our most pressing needs.

Top 5 Questions to Ask Yourself:

Are you tired of being the best kept secret?

Are your enrollment numbers down?

Do you understand how to cost-effectively recruit underserved and under-represented populations?

Do you lack the marketing staff and resources to attract potential jobseekers and adult learners or engage employers?

Do you know the best way to work with DOL-ETA’s TEGL 03-23 regarding marketing guidelines for WIOA-funded organizations?

Meet Your Instructor

Celina Shands, CEO/Founder

Full Capacity Marketing, Inc.

“This has been AMAZING!! I appreciate breaking down such a complex process into actional steps with assignments and practical examples.”
"Parents and students are looking for a nurturing, supportive environment - and we need to build that into our brand - desperately!"
“This was very helpful! Our department is growing and impacting lives but with no budget for marketing.”
“This training will provide us with the tools, knowledge, and resources to assist us to bring new incoming students to our organization.”
“I have taken all your zooms and learned so much but need to know so much more. I am in the process of re-doing our web page in addition to our social media.”
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What does the
10-module course cover?

The online self-paced course comes with templates, case studies and tools to help you build a tailored and doable marketing and communications plan. Click on the flyer or here to access learning outcomes and descriptions.

The Brand Amplifier for
Workforce & Education Professionals

Why Take This Course?

Workforce and education practitioners need to build their marketing and outreach capacity to garner much needed recognition and capture their share of funding, keep student enrollments full and engage employers and partners within their unique markets. However, traditional marketing classes are often geared toward for-profit companies which lacks the much-needed context for workforce and education professionals and address our most pressing needs like:

  • limited outreach funding;
  • lack of staff knowledge in using data to market effectively;
  • juggling multiple priorities and often silos;
  • how to leverage key performance indicators to know if your marketing is working; and most recently,
  • how WIOA-funded organizations can leverage the DOL-ETA TEGL 03-23 to fund marketing efforts including digital, advertising and other critical strategies.

Who should take this course?

  • Workforce & Education Leaders
  • Administrators
  • Teachers
  • Counselors
  • Outreach Specialists
  • Employer Engagement Specialists
  • Job Developers
  • Case Managers
  • Marketing Managers

Register Today!

Select your option below. Need more information?
Details can be found here.

Course Only

Course + Coaching

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